Exactitudes...

Are you what you wear? Do you wear what you are? Do you appear to others as an individual, a unique, one of a kind person? or more of a member of a social group? Are you a good visual representation of what particular group of people you belong to? Do you want to be? Are you avoiding such classification?
There is a fine connection between individual expression and visual belonging.
Ari Versluis and Stylist Ellie Uyttenbroek manage to illustrate this connection in their visual social study "Exactitudes". It is a mixture of "exactly the same", as in "pretty much the same clothing style throughout a social group" and "attitude", as in "look at me, I am an individual with a very individual style."
Versluis and Uyttenbroek created an incredible collection of individual portraits, taken in an environment so controlled that we can begin to focus on the differences and similarities between groups of individuals as much as between the individual subjects.
An amazing social study, meticulously collected over the last eight years, mainly in Rotterdam. Though the message is globally local... hmm...
See for yourself: exactitudes.com. (Link via Tom Flemming.)