Mixed Greens has quite a site.

As mentioned before, the Vik Muniz movie was nothing short of spectacular. I hope there will be more screenings somewhere soon, because the piece is truly worth seeing more than once. If you clicked on any of the links in the last post, you might have noticed that they landed on a site of which i never heard before, but which looks quite beautiful and which also has a really good mission. The site is called mixed greens and as far as I understand it, it seems to be a site any young artist secretly dreams of. It seems to be a site that truly supports the arts and wants to help both the new artists as much as the new collectors. Truly mixed greens. Tell me more about the project. Is there a hidden hook somewhere?, or is it truly as great as it seems to be?