as I was having my complimentary Ginger Ale in the rather tight quarters of my window seat on a late night flight, a reader in front of me enjoyed a magazine for women packed with rather aggressive ads.
The interested observer will notice that the hand pouring the beverage in the ad seems to frequent the same nail salon as our anonymous reader. It really appears that we have a nicely targeted ad working its three second magic here… The magazine looks slightly transparent, as our reader flipped through the pages… a hunter, a reader, in flight, at night…
Oh, yes… a reader…