Here we go again, one of my favorite viral spots recently is the BBH London piece for the X BOX. Creative Director is John Hegarty, Creatives are Fred & Farid (c¹mon guys, they call me Witold), Agency Producer is Andy Gulliman, the production Company is Spectre in London. The Spot was directed by Daniel Kleinman, Producer here was Johnnie Frankel, DP: Ivan Bird, Post Production was done at Framestone in London and the Editor was Steve Gandolfi from Cut & Run... Another Commercial hosted on Boardsmag¹s site. This one will win something... so interesting how advertising *can* deliver a deeper message, here is more proof: Enjoy...