Nike: MOVE It is a beautiful spot. Very smooth and so well executed. Such fluidity of edits. Wonderful... and the idea of putting amateurs and pros on the same level by combining their movement into one large experience is just one of the things many of us always wanted to create, no?... (I remember a similar campaign we had proposed for Adidas 1991...Franz Aumüller was the Creative Director at Trust in Frankfurt...).... tangent...
I had copied the article that is attached to the spot linked here, but I do not want to burn in Copyright hell, so I will include only its Credits: Agency: Wieden Kennedy, Portland | Creative Directors: Hal Curtis & Carlos Bayala | Copywriters: Mike Byrne & Kash Sree | Art Director: Hal Curtis | Agency Producer: Vic Palumbo | Production Company: RSA USA, Los Angeles | Director: Jake Scott | Editor: Adam Pertofsky, Rock, Paper, Scissors, Los Angeles | Visual Effects: A52, West Hollywood | VFX Producer: Leighton Greer | Inferno: Patrick Murphy | Flame: Cari Chadwick | Music: Jonathan Elias, Elias Arts, Los Angeles
(They just did it.)